What is a magazine and what should it contain? How is it structured and what is the difference between a magazine and other periodicals? What is a journalistic brand and how does it reach the hearts of readers? There are questions to which the CSAJ students tried to find the answer during the course of Magazine Journalism. The instructor who initiated them in the world of magazines was the communication expert Ludmila Andronic.

The course is held for the third consecutive year at the Chisinau School of Advanced Journalism. The future journalists tried to discover the secrets behind a magazine cover – whether it is a business, art, or culture magazine. They got acquainted with the characteristics of magazines, learned about their history, about the importance of balancing content, headings, images and advertising, as well as the elements that make attractive such a media product. As the instructor says, “the magazine is not a simple, easy-to-use press, but requires a lot of effort.”

The key moment of the course was, as is customary at the CSAJ, the practical work. The students worked on making their own magazine – from concept, target public, name to cover and number of pages. They have greatly appreciated the teamwork, the creative spirit and the possibility to make decisions as editor-in-chief, marketing director, author of articles, etc.

At the end of the course, Ludmila Andronic encouraged the students to continue with the confidence they started this autumn at the SAJ, and never give up the dreams they crossed the door of the school, because here it is the place where ideas that can be transformed into magazines and business.