Media Management

Media Management

Instructors

Description: 

The Course represents an introduction in the creation and successful administration of a business in media field. The course has the aim to familiarize the students with the operational standards and presentation of the information that needs to pass through a creation process with more stages and to respect strict deadlines. The students will learn “where the money comes from”, how the media organizations can survive in a market economy. Journalists need to know how media businesses work, especially in conditions of a lasting transition. This is a permanent process (as media is periodical) and is improved on a daily basis.

The Course will familiarize the students with the initiation principles of a media business that has to create good articles, but also to be as much as attractive as possible. How to produce a newspaper, printing and distribution, working with advertising and building a team to create a newspaper, working with your readers and measure your impact are all topics covered in the Media Management course. Ideally, this knowledge will serve as a basis for future carriers of our journalism students. All this knowledge will be tested during the discussions with media directors that succeeded to develop successful media business in Moldova.

photo source: www.business2community.com

Program: 
Monday, January 13, 2014 - 08:30 to Friday, January 17, 2014 - 14:30